BRANDING
The Power of Storytelling: Effective Branding Strategies for Book Businesses
In an era where countless books vie for readers' attention, effective branding has become essential for authors and publishers. Your brand is more than...
Building Your Literary Brand: Strategies for Success in the Book Industry
In the ever-evolving landscape of the book industry, effective branding is no longer optional—it’s a necessity. Whether you’re an aspiring author or a seasoned...
Crafting a Unique Identity: The Art of Business Branding in the...
In the competitive landscape of the book industry, effective branding is more critical than ever. Whether you’re an independent author, a traditional publisher, or...
The worth of collateral for a brand
What is brand collateral? Put simply, your brand is a blank canvas, and the colors you decide to use for it come from the...
LEADERSHIP
ARE LIKEABILITY AND LEADERSHIP MATTERING?
During a leadership training, I asked the simple yet incisive icebreaker, "Share one thing that you admire or respect about your manager." A deep...